How many videos are on TikTok? Given how easy it is to post to TikTok-you install the app and click a “Plus” button with your microphone and you’re off to the races-it shouldn’t surprise you that the answer is a lot. If you want to create good content, start by focusing on simplicity first. TikTok is a younger audience, looking for younger audience things: quick giggles and easy insights. You don’t get to be the most popular TikTok video by creating overly complex, long-form content. Billie Eilish’s face warp challenge video might not be quite as popular without the singer’s star power, but it highlights what TikTokers love about the medium: sharing visual memes, seeing each other’s reactions, and simply enjoying the technology of your smartphone.Daexo’s video of a smiling baby won over 34 million likes-that’s likes alone-in just a few seconds of video runtime.It also showed how far a little humor can get you: “They rejected my application at Hogwarts,” wrote King in the caption. Zach King’s “Harry Potter” illusion in 2019 demonstrated the viral appeal of visual stimulation on TikTok.If you want a better demonstration, it helps to turn to a few examples of the most popular TikTok videos that achieved viral superstardom: Time to get up #animals #funnyvideo ♬ original sound – Small bird

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